Starting Your Business

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Introduction
In an accessible and jargon-free style, small business expert Peter Hingston provides answers to the many questions asked by those wanting to start a small business. From choosing the right idea and preparing a business plan to marketing, distribution and financial and legal know-how, Starting Your Business offers a wealth of advice. Integral charts and diagrams, at-a-glance tip boxes, case studies, questionnaires and checklists enable you to understand the many different aspects of running a small business.
* Choose the right business, research the market, prepare an effective business plan and raise the necessary finance
* Learn how to promote and sell your product or service and master the legal and financial aspects of your business
* Features helpful charts, diagrams, tip boxes, case studies, questionnaires and checklists