MEASURING CORPORATE PERFORMANCE

Descriere

In the knowledge economy, a company s success rests as much on its ability to measure the performance of its intangible assets (such as customer relationships, internal business processes, and employee learning) as on its aptitude for monitoring traditional financial measures. Yet evaluating the latest performance measures and aligning your corporate strategy accordingly poses a serious challenge to managers who must balance daily business demands with long-term strategic goals. The groundbreaking works collected in this volume-including three seminal articles on the balanced scorecard by Kaplan and Norton-address this challenge, offering insights from such leading thinkers as Peter Drucker, as well as practical guidance for developing today's relevant measures.